Bristol International Airport launches online loyalty programme
Many months of hard work have finally come to fruition with the launch of Travel Rewards, Bristol International Airport's (BIA) exciting new online loyalty scheme.
Travel Rewards is free to join and open to anyone flying from BIA. Members benefit from savings on shopping and car parking, get to find out early about new deals and destinations, and receive exclusive promotions and special offers. Visitors to the Travel Rewards website who register before the 28th February 2007 are automatically entered into a Free Flights Prize Draw Competition with the chance of winning two return flights to New York with Continental Airlines.
3Sixty developed the strategy and planning for Travel Rewards, came up with the brand and designed and built the content managed website.
The segmented permission based Travel Rewards database will be central to 3Sixty's full-service digital marketing work for BIA in 2007 and beyond.
- Previous entry: Brand 2010 project for ITV lands PR Week award
- ← Back to news menu
