10 reasons why clients should only employ an IPA agency

3Sixty is one of the few digital agencies outside London to be part of the Institute of Practitioners in Advertising (IPA). Here are ten good reasons why it makes sense to choose an IPA agency:

1.    Market Leaders

IPA agencies are proven leaders in their fields of expertise and are responsible for over 85% of all UK advertising.

2.    ISBA recommended

ISBA, the voice of British advertisers, recommends IPA agencies and a significant proportion of the COI’s agencies are also in IPA membership.

3.    Professional competence

IPA agencies must demonstrate high levels of professional competence in the eyes of their peers, clients and suppliers in order to be elected into membership.

4.    Professional development

IPA agencies are committed to the development of outstanding staff talent through examined qualifications, craft skills training courses and the Continuous Professional Development standard.

5.    Financial stability

To become a member of the IPA, agencies must demonstrate financial stability and be clear of any County Court judgements, bankruptcies or other adverse legal judgements.

6.    Standards

It is mandatory for IPA agencies to uphold the industry’s legal, regulatory and ethical standards, including the IPA Bye-laws and the EACA Code of Ethics.

7.    Best Practice

The IPA champions best practice guidelines on topics such as Finding an Agency, the Client Brief. Evaluation. Agency Remuneration, Judging creative ideas and Magic and Logic.

8.    Proving effectiveness

IPA agencies, together with their clients, can enter the IPA effectiveness Awards, the world’s gold standard in proving the return on marketing communications investment.

9.    Legal checks

IPA agencies can rely on receiving expert legal advice to ensure their work is lagally and regulatory compliant, as well as guidance on client and supplier contracts.

10.    Information and intelligence

IPA agencies have access to news, data, statistics and research, as well as over 1,000 IPA Effectiveness Awards case studies, all of which can be deployed for the benefit of their clients